About INDIBA
INDIBA is a global leader in innovative radiofrequency technology, providing advanced solutions for rehabilitation, veterinary, aesthetics, and women’s health. We are passionate about empowering people through science-backed regenerative solutions. Our team thrives on collaboration, curiosity, and the drive to make a difference.
Role Overview
We’re looking for a Demand Generation Specialist to join our fast-paced and dynamic field marketing team. This is a role focused on managing regional marketing programs that drive pipeline and revenue. You’ll be responsible for developing a range of lead generation campaigns (search, paid social, email), providing input & analysis of digital advertising campaigns, and driving the growth in local social media partnerships. Your work will help strengthen brand presence, accelerate our lead generation efforts, and support sales in the field.
Key Role Responsibilities
- Drive digital advertising strategy and performance, supporting the optimization of paid media campaigns (Google Ads, Meta, LinkedIn, etc.) to ensure alignment with regional goals.
- Create multichannel marketing plans that incorporate various tactics, such as email, social media, digital, and content marketing.
- Develop nurture programs to guide leads through the sales funnel, including targeted email campaigns, retargeting ads, and personalized content.
- Generate client-focused email campaigns, leveraging segmentation, to drive repeat business of the consumables business.
- Monitor campaign performance, analyse regional data, and share insights to inform local marketing decisions and continuous improvement.
- Conducting A/B testing and iterative refinement of marketing initiatives to optimize results.
- Support and grow local social media engagement through strategic partnerships, influencer collaborations, and community-building activities.
- Working closely with sales teams to align on lead quality, handoff processes, and sales enablement strategies.
- Coordinating with product teams to understand features, benefits, and roadmaps.
- Support global lead generation and client engagement initiatives by localising webinars, clinic materials to leverage in the Spanish market.
- Collaborate closely with sales teams and global marketing functions to tailor initiatives to market needs and drive pipeline contribution.
- Contribute to a high-performing, agile marketing culture—bringing fresh ideas, local market insights, and a hands-on approach to execution.
Requirements
- 4-6 years of experience in marketing, an all rounder who loves all elements of Marketing would be ideal for this role.
- Native Spanish speaker required for this role, additional languages are a plus (especially Italian).
- Proven track record of managing and optimizing successful paid digital campaigns.
- Proficiency in tools like HubSpot, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, and SEO platforms (e.g., SEMrush).
- Experience using CMS, WordPress preferred.
- Strong writing skills with experience in content marketing, blogs, and SEO best practices.
- Proactive, self-starter mindset with excellent project management skills and attention to detail.
- Comfortable working in a fast-paced, results-driven environment, ideally with start-up or scale-up experience.
- Bachelor’s degree in marketing, communications, or related field preferred.
Why INDIBA?
- Be part of an innovative, global brand making a real impact on health and wellbeing.
- Enjoy a collaborative team culture where your ideas and initiative are valued.
- Flexibility to work in a hybrid setup.
- Competitive compensation package.
